DIGITAL MARKETING

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Marketing is the act of connecting with customers and consumers with a bid to convince them towards buying a product or subscribing to a service. Marketing, in whatever form, is one of the key activities that every business whether it is on the high scale or low scale, it must partake in, as no business can survive without effective marketing and social media or other types of publicity. Digitisation has become part of our daily routines. It is shaping the traditional ways in which consumers and businesses interact with each other. Digitisation and especially social media have been claimed to transform consumer behaviour, with important consequences for firms, products, and brands. Consumers are increasingly spending their time online and using social media.

Definition:

Digital marketing can be defined as the promotion of goods and services “using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium”.
Digital marketing is a new approach to marketing, not just traditional marketing boosted by digital elements (Rowley, 2008). It has its characteristics and dynamics, which should be understood to be able to select effective marketing tactics and strategies. Digital channels can be classified in many different ways. One way to classify the channels is to present and justify them based on the viewpoint of which party controls the communications (the company or the target audience) and whether communications are one-way or two-way.

Why use digital marketing?

Consumers are increasingly spending their time online and using social media. They use online services for browsing, storing and playing music, to e-mail, to access Facebook, Twitter, and apps with various connected devices such as smartphones, tablets and laptops and that is transforming the way the internet is being used (Ericsson Consumer Lab, 2012). The adage, “If a company cannot be found in Google, it does not exist” seems to typify consumer behaviour today. It should be clear that the utilisation of digital channels is important for taking your brands on high. You can market your product through writing a blog or content it. By doing this many peoples who read the blogs or content can easily get the all-important information about your products and services. However, if you want to write a dissertation on this topic you can easily hire Professional Dissertation Writers. 

Advantages of digital marketing:

  • Reach large audience
  • Target the right audience
  • Cost-effective
  • High return over investment
  • Scale the business very fast
  • Real-time analysis
  • Flexibility
  • Instant feedback
  • Economical
  • Time and efforts saving
  • Impactful
  • Measurable ranking

The world is in a digital age, and millions of people spend so much of their time poking around digital and social platforms. Businesses are becoming increasingly aware due to this fact and therefore leveraging on the popularity of these platforms to promote their goods and services for consumers. Regardless of the type of your business, be it a daily consuming product company or a service provider, you can still get advantages immensely from subscribing to digital marketing services. The list of advantages over traditional marketing channels is very large.

As we all know that digital marketing gaining importance gradually that encourages researchers to conduct a comprehensive study on this topic. However, most of the researchers find it difficult to conduct the research solely. Therefore, they often ask experts for Complete Dissertation in order to attain the aim of their research easily.   







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